Amazon Alchemy PPC Courses

Analysis of Cascading/Waterfall System and Farming Methods - and the Problem with Negative Keywords

Keyword Migration Across Campaigns - Should You Do It?

Honing Keyword Marketing Based off Search Term Conversion Rate

Creating Ads Based on Your Specific Objectives

Do You Need Ads When Your PPC Rank is Already Good?

Keywords are Not Keywords - It's Time to Think of them Differently.

Using Reverse ASIN Keywords to Boost Organic Rank [ex-PPC Launch Course Lesson]

Targeting Longtail or Seed Keywords - their Pros & Cons

Targeting ASINs to Expand Your Keyword Alignment

How the Algorithm Retrieves Products During a Search & How This Can Create New Keywords to Target [ex PPC Launch Course]

Improving Algorithm Trust for PPC Targeted Keywords [ex Launch Course Video]

Foreign & Misspelled Words

How to Find Keywords - the Software I Use

Are Amazon Keywords the Same as Google SEO? Or, Do We Need to Think of Them in a Different Way?

Keyword Mapping in a State of Continuous Flux - What it Means for Your Listing - PART ONE

Keyword Mapping in a State of Continuous Flux - What it Means for Your Listing - PART TWO

Do Subjective and Objective Products Need to Be Considered Differently?

Keyword Weighting

What is the Optimal Number of Keywords per Ad Group and Why? [from the Beginners' Course]

Adding Your Brand Name to Keywords Using PPC

Using Reverse ASIN to Identify Multi-Page Ranking Issues - and What to Do If There's a Problem

Keyword for the Back End 250 Characters of Keywords Field

Creating an SEO Rich Canonical URL with 5+ Keywords [from PPC launch course]

A+/EBC Keyword Advantage (even if you don't have A) [from the PPC Launch course]

Finding the Gaps in Your Ads to Drive More Revenue

SPAs - Targeting the Right Keywords Across All Match Types, & Ad Types

SDAs - Targeting Competitor ASIN Successes Across SDA & PDAs

Longtail Keyword Groups

Scaling Using Campaign Budgets

Scaling Using Campaign Types

Scaling Your Brand Using the Search Query Performance Report

Scaling Your Business Using the Market Basket Analysis Report

What is a Bargain Hunter Campaign?

What is the Idea Behind Bargain Hunter Campaigns - or, How are We Using the Algorithm to Do Our Work?

What Should You Do Once a Bargain Hunter Campaign has Begun to Get Results?

What if a Bargain Hunter Campaigns isn't Getting Impressions and/or Clicks?

Should You Bid Manage, or Budget Manage Bargain Hunter Campaigns Differently?

Real Life Bargain Hunter Evidence

Catch All AUTO Campaigns

Catch All AUTO Campaigns - Experiment - Video One

Catch All AUTO Campaigns - Experiment - Video Two

Catch All AUTO Campaigns - Experiment - Video Three [does duplication open up new keywords and asins?]

Cheap Ads using SDA VCPM Results Page Targets

Bargain Hunter Campaigns that Target ASINs

The Potential to Save Money by Changing the Word Order in a Keyword Phrase

SDA VCPM Brand Defense Ads - if you have multiple products

What Are TOS & Dynamic Placement Campaigns, and How are They Different?

How to Choose the Right Search Terms to Target in a TOS Campaign

Can TOS Campaigns Compete with Regular Campaigns for the Same Keyword?

TOS - Is a Low Bid with a High Placement Percentage a Good Strategy?

TOS Campaigns - is it Better to Manage the Bid, the Placement Percentage, or Both?

Triple Indexed Keywords Part 1 [from the PPC Launch course - but relevant to established ASINs too]

Triple Indexed Keywords Pt 2 Hyphened Triples [from the PPC Launch course - but relevant to established ASINs too]

SBA Keyword Modifiers for Broad Match

Algorithm Featured Bullet Clustering as Part of the Retrieval Process [from the PPC Launch course - but relevant to established ASINs too]

Triad Campaigns - Why You Should Try Them...

Triad Review and Notes

Triads - Targeting Family Group Search Terms or Converting Search Terms

Triads - What if the Search Terms Don't Match the Main Root of the Targeted Keywords?

Triads - Looking at the Story that the Data Shows to Alter Your Campaign Strategy

Building Up Sales Volume with Triads & Triples

Boosting Organic Rank by Using Hyphens [from the PPC Launch course - but relevant to established ASINs too]

Hyphened Keywords Revisited [from the PPC Launch course - but relevant to established ASINs too]

Check if your Backend 250 Search Terms are Contributing as they Should [and what to do if they aren't]

Grouping Longtail Keywords Together to Improve TACoS & Organic Rank

Creating Keywords from Your Best-Converting Search Terms

Targeting the Correct STs as Keywords to Improve Organic Rank

Taking Advantage of the Search Term Honeymoon Period

Improving Organic Rank & TACoS Overview

PDA + SDA Defend the Ad Space on Your Product Pages

Targeting Search Terms with Your Brand Name in Them & Targeting New Keywords

Targeting Your Own Brand at the Category Level

What Happens to Your Ad Following a Bid Change?

Controlling ACoS by Using Campaign Budgets

Making Bid Changes in Phases

How is Each Campaign & Keyword is Contributing to the Whole?

Including Data Lag and Sales Attribution to Make Meaningful Decisions

Managing Low ACoS Keywords

Bidding on Variations is it Worth It?

Which Metrics Should Be Used to Make Meaningful Bid Changes?

Should You Target Single Keyword Campaigns - Why the Answer is Yes & No!

When to Use Negative Exact and Negative Phrase Keywords

Quickly Identify Keywords to Use as Negative Phrase Match

The Danger of Clustered Keywords When Negative Matching

When to Use Negative Product Targeting

Does Using the Same Negative Keyword in an Auto Campaign and a Manual Campaign Cause Problems?

A Safer Way to Block Keywords and ASINs

Targeting the Right ASINs

Target ASINs in Groups of ASINs or Singular?

SBAs with Keyword Modifiers and Triple Hyphened Modifiers

SDAs - Targeting VCPM Reach, Views, & Conversions

SDAs - Contextual Targeting

SDA - Purchases Remarketing

SDA - Views Remarketing

SDA - Audience Targeting

SDA - Using Creatives [Taglines, Images, & Logos]

Understanding the Confusing VCPM Data Reporting in Ad Console

Intro to the Different Ad Campaign Reports

Search Term Reports - Understanding the Key Metrics

SPA Budget Report

SPA Campaign Report

SPA Gross & Invalid Traffic Report

SPA Performance Over Time Report

SPA Product Placement Report

SPA Purchased Product Report

SPA Search Term Share Impression Report

SPA Targeting Report

SBA - Attributed Purchase Report

SBA - Category Benchmark Report

SDA - Matched Target Report

Search Query Performance for Brand Report is moved to Brand Analytics Chapter

SPA - Advertised Products Report

Brand Analytics - Amazon Search Terms

Brand Analytics - Demographic Report

Brand Analytics - Market Basket Analysis

Brand Analytics - Search Query Performance Report

Brand Tailored Promotions Advertising

Using Software to Manage Your PPC

Introduction to this Chapter

What to Check if there is a Sudden Loss of Sales

If My ASIN Ranks Well Organically Should I Stop PPC?

Why Does the Keyword Perform Worse When I Increase the Bid?

Why Aren't My Ads Showing?

What Should I Do When Running Low on Stock?

What Should I Do When Stock Returns?

Why Does the Same Keyword Perform Differently Across Different Campaigns?

What Should I Do When My BSR Suddenly Drops?

Why Are Manual Campaigns Performing Worse than Autos?

*I am Bidding More than Amazon's Suggested Bid but Ads don't Show, Why?

*ACoS is too High, What Do I Do?

*I've Moved a Keyword to a New Campaign - Why has the Performance Dropped?

*What to Consider When Keywords Suddenly Underperform

*How to Negative Match (or block) an ASIN?

*I'm Bidding Aggressively on Keywords but Organic Rank is not Improving, Why?

*Why, When I Increase the Daily Budget Does Overall PPC Performance Drop?

*Should I Give Poor-performing Keywords More Time to Improve?

*Are My Ads Competing Against Each Other? And Will This Drive Up the Cost of My CPC?

*How do I Achieve the "Highly Rated" Sponsored Ad Position?

*I am Bidding High but My Ads Don't Show at the Top of Search, Why Not?

*I Have Zero Impressions What Can I Do?

*How Can I Prevent My Ad Budget Being Used by Poor-performing Ad Groups?

*How Have I Lost the Buy Box When I am the Only Seller?

Introduction to How To Videos

How to - Manage Poor Ad Performance

How to - Manage Profitable Search Terms

How to - Manage Unprofitable Search Terms

How to - Improve Zero Clicked Keywords & ASINs

How to - Improve Low Clickthrough Rate (CTR) Keywords or ASINs

How to - Identify Potential Click Fraud & What to Do About It

How to - Get the Best from High Conversion Rate Search Terms

How to - Bid Manage Keywords and ASINs Based on their Different ACoS Levels

How to - How to Identify Issues Caused by Keyword Density Problems in Ad Groups (Part 1)

How to - Overcome High ACoS Issues with Keyword Density Problems (Part 2)

How to - Understand If Keyword Over-optimisation is Causing You Problems - and What You Can Do About It

How to - Improve Keywords that Don't Index or Rank

How to - Make the Most of Newly Converting Search Terms

How to - Decide What to Do with Low Converting Search Terms

How to - Research Longtail Keywords of Converting Search Terms (for the Best Results)

How to - Manage Negative Keywords

How to - Know How Many Keywords to Have in a Campaign

How to - Manage Keyword Duplication - What Works & What Doesn't?

How to - Set Campaign Budgets to Scale Your Business

How to - Broaden Your Brand's Reach Using PPC if a Good ACoS isn't Your Main Objective

Using Campaign Names & Ad Group Names for Logging Activity

How to Read the Story of Your Campaigns

Optimise Campaigns for a Specific Event

Duplicating Keywords Before an Event

Experimenting with Price & BSR

Using Single Word Keywords in Ad Campaigns

Ad Campaign Budget Strategy for Faster Decision Making

Exact vs Expanded PDA ASIN Targeting.

Amazon Graph Metrics - the way forward?

SBAs - Now Exact Match are Not Exactly Matched!

Auto Campaigns Now Targeting off-Amazon Advertising

Dynamic Up & Down - the New Default Setting?

Filters Updating

Lots of Updates for October 2023 [you need to see this]

Product Trends - October 2023

Intro to the Sundry Content Chapter

Data Mining - Competitor Content Keywords

Google & Other Search Engine Keywords

PPC to your Store/ Specific Store Pages, & your Brand

Could Amazon Live Grab You Extra Sales?

Amazon Posts - Use them While they are Free

How to Download a Bulk Spreadsheet

Where to Find the Portfolio and Campaign ID Codes? [see notes in description]

Using Bulk Spreadsheets to Create Multiple Ad Campaigns

Example Bulk Spreadsheet Template for Creating Multiple Ad Campaigns

What to Do if My Spreadsheet Won't Upload Without Errors or Warnings?

Adding Negative Keywords & ASINs via Bulk Spreadsheet

How to Create ASIN Target Campaigns with Bulk Spreadsheets

Bid Management Using Bulk Spreadsheets - Should I Do It? - short answer: NO

How to Use Bulk Spreadsheets to Change Multiple Campaign Names

Introduction to this Case Study

Video 1 - Assessing the Account

Video 2a -The First Phase of Changes (Controlling Costs)- Part 1 of 2 videos

Video 2b -The First Phase of Changes - Part 2 of 2 videos

Video 3 - Beginning the Second Phase (Filling in the Ad Gaps): Initial Account Audit

Video 4 - The First Phase - Week 2

Video 5 - The Second Phase - Week 3 Part 1 of 3

Video 6 - The First Phase - Week 3 - Dealing with Variations [and moving on with the Third Phase: Listing Optimisation]

Video 7 - The Second Phase - Week 3 Part 2 of 3 - Auto Campaigns and Using Metrics from Old Ads

Video 8 - The Second Phase - Week 3 - Part 3 of 3 - Auto Campaigns

Video 9 - Review After the First Month of PPC Management

Video 10 - Recommencing Phase 2 - How I Do that and How I Fill the Advertising Gaps

Video 11 - Final Review 30 Jan 23

An Example of a New Account that I have Worked on for a Month

Course Overview - Key Concepts to Have Understood [please read the video notes below]

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