1. Know Your Search Terms from Your Keywords
2. Targeting Seed Keywords or Longtail Keywords - Which is Best?
3. Finding Longtail Keywords
4. Algorithm Keyword Clustering and How This Affects Keyword Selection
5. Using Amazon and Search Engine Auto Suggest Features to Find Good Keywords to Target
6. Using Helium 10's Auto Suggestion App
7. Exact Match Organic Rank Boost - An Important Video from my PPC Launch Course
8. Easy Way to Find Keywords - & - Getting the Algorithm to Work for You
1. The Different Ad Types Possible for Each ASIN
2. How the Different Ads Types Appear on Amazon
3. The Key Advertising Metrics [at campaign level] and What They Mean
4. Keyword Metrics at the Ad Group Level
1. How to Set Your Maximum Bid
2. Correct campaign Structure
3. Creating AUTO Campaigns in Practice
4 .How to Create a Sponsored Product Ad Campaign with Keywords - Also Discusses Bidding Strategies
5. How to Create a Sponsored Product Ad [PDA/PTA] Campaign Targeting ASINs
6. The Different Match Types: Broad, Phrase, & Exact
7. The Best Way to Name Your Campaigns and Ad Groups
8. How Many Keywords [or ASINs] per Ad Group?
9. How to Create a Sponsored Brand Ad [ex- Headline Search Ads]
10. How to Create a Sponsored Video Ad
11. How to Create a Sponsored Display Ad - not VCPM
12. How to Segment Campaigns Based on Strategies e.g. Search Volume, Keyword Types, and Seasonal Trends
1. How Best to Use and Create Negative Keywords
2. How to Add Negative Keywords to a Campaign or Ad Group
1. How to Set Your Campaign Budgets Most Effectively
2. Controlling Ad Spend via Overall Budgets, Portfolio Budgets, and Campaign Budgets
3. Using Rule based Bidding
Auditing Your Ad Campaigns to Find Missed Opportunities
How Best to Order & Name Your Portfolios
1. Using Ads to Defend Your Brand and Products
2. Sneak Peak at an Amazing Type of Ad for Brand Defense [from Intermediate to Advanced PPC Course]
1. The Need to Consider Different Timeframes Before Changing Bids
2. Bid Recommendations and Frequency of Changes
3. The Impact of Sales Data Lag and Sales Attribution Lag on Bid Management
4. Using Bid Placements and Dynamic Bid Strategies
How to Use the Targeting Tab to Save Money and Quickly Prevent Wasted Ad Spend
1. Search Term Report - The Key Metrics Explained
2. Using the Search Term Tab Instead of the Search Term Report
3. How to Create Pivot Tables to Save Time Using Search Term Reports
4. Using Conditional Formatting to Save Time with Search Term Reports
5. Harmonising the Search Term Report with Listing Content
1. Introduction to this Chapter
2. What to Check if there is a Sudden Loss of Sales
3. Why Aren't My Ads Showing?
Course Overview
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