Amazon Alchemy PPC Courses

1. Know Your Search Terms from Your Keywords

2. Targeting Seed Keywords or Longtail Keywords - Which is Best?

3. Finding Longtail Keywords

4. Algorithm Keyword Clustering and How This Affects Keyword Selection

5. Using Amazon and Search Engine Auto Suggest Features to Find Good Keywords to Target

6. Exact Match Organic Rank Boost - An Important Video from my PPC Launch Course

7. Search Retrieval Trie - how the Algorithm considers search phrase and how you can use it to find new keywords

8. Easy Way to Find Keywords - & - Getting the Algorithm to Work for You

9. Using Reverse ASINs to Find Strategic Keywords to Target

10. Thinking Outside of the Box to Find New Keywords

1. How the Different Ads Types Appear on Amazon

2. The Different Ad Types Possible for Each ASIN

3. The Key Advertising Metrics [at campaign level] and What They Mean

4. Keyword Metrics at the Ad Group Level

1. How to Set Your Maximum Bid

2. Correct campaign Structure

3. Creating AUTO Campaigns in Practice

4 .How to Create a Sponsored Product Ad Campaign with Keywords - Also Discusses Bidding Strategies

5. How to Create a Sponsored Product Ad [PDA/PTA] Campaign Targeting ASINs

6. The Different Match Types: Broad, Phrase, & Exact

7. The Best Way to Name Your Campaigns and Ad Groups

8. How to Segment Campaigns Based on Strategies e.g. Search Volume, Keyword Types, and Seasonal Trends

9. How Many Keywords [or ASINs] per Ad Group?

10. How to Create a Sponsored Brand Ad [ex- Headline Search Ads]

11. How to Create a Sponsored Video Ad

12. How to Create a Sponsored Display Ad - not VCPM

1. How Best to Use and Create Negative Keywords

2. How to Add Negative Keywords to a Campaign or Ad Group

1. How to Set Your Campaign Budgets Most Effectively

2. Controlling Ad Spend via Overall Budgets, Portfolio Budgets, and Campaign Budgets

3. Using Rule based Bidding

Auditing Your Ad Campaigns to Find Missed Opportunities

How Best to Order & Name Your Portfolios

1. Using Ads to Defend Your Brand and Products

2. Sneak Peak at an Amazing Type of Ad for Brand Defense [from Intermediate to Advanced PPC Course]

1. The Need to Consider Different Timeframes Before Changing Bids

2. Bid Recommendations and Frequency of Changes

3. The Impact of Sales Data Lag and Sales Attribution Lag on Bid Management

4. Using Bid Placements & Dynamic Bid Strategies

How to Use the Targeting Tab to Save Money and Quickly Prevent Wasted Ad Spend

1. Search Term Report - The Key Metrics Explained

2. Using the Search Term Tab Instead of the Search Term Report

3. How to Create Pivot Tables to Save Time Using Search Term Reports

4. Using Conditional Formatting to Save Time with Search Term Reports

5. Harmonising the Search Term Report with Listing Content

1. Introduction to this Chapter

2. What to Check if there is a Sudden Loss of Sales

3. Why Aren't My Ads Showing?

A Link to the AMZScout Software Used in these Videos

1. Researching Products to Sell or Cross-sell on Amazon Using Software

2. A Deeper Dive into Product Research Using Software

3. Exploring a Product its Expected Costs and Profits - Using the AMZScout Arbitage Widget

Course Overview

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